12 Crucial Global Consumer Trends of 2012


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It was December 2008, when I first wrote about trendwatching.com’s Global Consumer Trends of the next year report. trendwatching.com is an independent and opinionated trend firm located in Amsterdam, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Reinier Evers; a trend watcher, a presenter and and an entrepreneur founded trendwatching.com in 2002 in Amsterdam. trendwatching.com is an innovative trend firm. What makes trendwaching.com unique is its source of information. Traditional trend reports rely on public surveys and direct sales datas. But trendwatching.com’s source of information is its network. The 2012 version of the popular report has been released.

Let’s look at 12 predicted crucial trends for 2012 from this report:

  1. Red Carpet
  2. DIY Health
  3. Dealer-Chic
  4. Eco-Cycology
  5. Cash-Less
  6. Bottom of The Urban Pyramid
  7. Idle Sourcing
  8. Flawsome
  9. Screen Culture
  10. Recommerce
  11. Emerging Maturialism
  12. Point & Know
The full report covers more than 12 trends and I think it’s worth its $1,849 / €1,349 price.

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