2009 Global Consumer Trends by trendwatching.com
If you’re thinking to start an investment or still trying to develop a business, ‘consumer trends‘ is one of the key terms you must watch carefully. A consumer trends report is a must-use tool for entrepreneurs, investors and business developers. Especially, in this crisis situation with consumer spending down, it has become more important to target the right audiences to achieve the right goals. There are a lot of consultancy and research firms publishing consumer trend reports. Trendwatching.com is one of these firms.
trendwatching.com is an independent and opinionated trend firm located in Amsterdam, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Reinier Evers; a trend watcher, a presenter and and an entrepreneur founded trendwatching.com in 2002 in Amsterdam. trendwatching.com is an innovative trend firm. What makes trendwaching.com unique is its source of information. Traditional trend reports rely on public surveys and direct sales datas. But trendwatching.com’s source of information is its network.
Past trends can be easily determined statistically, but the hard point is to predict the future trends. Trends are set by people and trendwatching.com has discovered this fact and implemented in their strategy of gathering information from people about future trends. The Springspotter Network, trendwatching.com’s global network of spotters, has 8,000 members in 100+ countries worldwide. These members are the ones who recognize new business ideas and cool & new trends. Anyone can join this network and accepted contributions get rewarded with cool gifts. This is a very interesting and innovative way to collect information from all over the world and this business model worth writing another article.
trendwatching.com publishs monthly trend briefings and annual trend report . More than 160,000 professionals in over 120 countries subscribe trendwatching.com’s free monthly Trend Briefing. This is the number one briefing of its kind in the world. Once a year, trendwatching.com releases a Trend Report, highlighting the emerging trends that will matter in the next 12-18 months. The 2009 version has been released at 17th November.
This report is not a free but it’s worth paying for its $799 or €599 price. The report includes 150+ slides and exclusive videos, outlining important changes in consumer needs and wants. More than half of the companies buying the report consists of B2C companies.
Let’s look at some of the interesting featured trends in this report:
- FAKETASTIC
- URBANY
- ADOPT A CONSUMER
- SOLITARY SNACKS
- GENERIC LUXURY
- RAW & SEE THROUGH
- UBER & ECO
- BEAT THE RECESSION
- MICRO-SCOPE
- FSTR
In conclusion, trendwatching.com’s monthly briefings and annual trend reports can help you with the predicton of your strategy and business development challenges.
* I’ll try to make an interview with Reinier Evers, founder of trendwatching.com about his opinions for 2009′s emerging trends despite the crisis and their Springspotter Network ‘s business model.
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