It was December 2008, when I first wrote about trendwatching.com’s Global Consumer Trends of the next year report. trendwatching.com is an independent and opinionated trend firm located in Amsterdam, scanning the globe for the most promising consumer trends, insights and related …
In just its second year, the Small Business Saturday initiative managed to pull 103 million customers through the doors of small business establishments. This Thanksgiving weekend frenzy surpassed the projected number of 89 million and showed that the bourgeoning …
Building a brand requires time, dedication and a lot of hard work. Consumers have to trust and be engaged by the company trying to build or maintain its reputation. Ensuring that keywords chosen for a link or campaign are …
In marketing products, advertisers zero in on bottlenecks, or places where people get funneled into a small space and end up having to wait in line. Subways, elevators, and checkout lines are bottlenecks for foot traffic, while city interstates …
“Everything that can be invented has been invented.” Legend has it that U.S. Patent Commissioner Charles Duell wrote that in a letter to President William McKinley in 1899. McKinley should have seen the Patent Wars between Tech Giants.
For …
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