Content Of an Effective Business Plan

Posted by Erdem OZKAN on 28 October, 2008

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This item was filled under [ Featured, General, Strategy ]

A succesful business plan is a document that conveys the exciting prospects and growth potential of your business idea. A good business plan is a powerful tool for you to use as an effective selling document. For instance, a business plan may be used to seekfunding, to form alliances, or for other desired functions.

Just as advertising and promotional material sell a company, so should a business plan. A business plan must be managed just as most other projects managed. A business plan typically has these key sections:

Executive Summary is firstto determine if your business idea is a potential candidate to read further. As a perfect brief of your business plan, this section should be prepared last.
Company Description covers your company’s mission, history, current status and the future plans; in other words; past, present and the future of your company / business idea.
Management and Organization is an important predictor of a succesful business for many potential investors.
Marketing Plan section must define your company’s market and must include brand development, pricing, demand management and information about competitors.
Operational Plan outlines how you will service your clients. Issues that must be adressed are Research and Development process of your service/product, how you will manufacture or deploy it and what your service costs.
Staffing Plan covers your staffing needs like staffing roles, management structure, numbers of employees needed and their salaries.
Financial Information covers current financing information like key investors or owners, existing loans liabilities; fianancial history; financial forecasts – the balance sheets, the cash flow statement and income statement; valuation of your your company or your brand.
Risk Analysis is an optional section and especially used for internal purposes. and covers the market risks, operational risks, staffing risks and financing risks of your company / business idea.

In this post, we’ve mentioned about content of an effective business plan topic, briefly. If you want to succeed, firstly you must have a good business plan. We’ll continue on “Business Development Series” on Siteboat. This is the 3th post of “Business development Series”.

What is a business idea? – Business Development Series – 1
What is a business plan? – Business Development Series – 2

You can reach detailed information about content of an effective business plan form the sources below.

Sources:
Content of a business plan – Wikipedia – the free encyclopedia
Writing an Effective Business Plan, Fourth Edition - Deloitte & Touche