Google 101: The Ultimate List of Google’s Services and Products
Google primarily provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers many tools and platforms including its more popular products.
There are more than a hundred Google services & products and some useful ones are little-known. We prepared a guide for Google’s services and products to show you how big giant Google is. If you want to add a Google service or product that doesn’t exist in this list, please feel free to comment.
We arranged Google’s services and products (only 130 of them!) into 10+1 categories:
Search, Advertising, Location, Communication&Publishing, Online Shopping, Personal Productivity, Business Solutions, Mobile, Development, Social Responsibility and Other.
- Google Search: Most-used search engine on the Web. Google’s first service and most-widely known website in the World.
- Google Image Search: Search for images on the web.
- Google Video Search: Search and watch millions of videos. Includes forum and personalized recommendations.
- Google Music Search:Search for artists, albums, songs or lyrics. (Currently only available in the U.S.)
- Google Books: Search the full text of books that Google scans, converts to text using optical character recognition, and stores in its digital database.
- Google Blog Search: Find blogs on your favorite topics
- Google News: Aggregated headlines and a search engine of many of the world’s news sources.
- Google Zeitgeist: A Google report of the fastest changing and most popular online searches. “Zeitgeist” means “the spirit of the times”, and Google reveals this spirit through the aggregation of millions of search queries they receive every day.
- Google Custom Search Engine:With Google Custom Search, you can harness the power of Google to create a customized search experience for your own website.
- Google Web Directory:Collection of links arranged into hierarchical subcategories. The links and their categorization are from the Open Directory Project, but are sorted using PageRank.
- Google Scholar: Provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.
- GOOG-411:Search for local businesses using your voice, from any phone, for free. Dial 1-800-GOOG-411.
- Google Trends:Shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.
- Google Code Search:Search public source code.
- Google Patents Search:Search the full text of the U.S. patent corpus and find patents that interest you.
- Google Alerts:Notifies its users by email, or as a feed, about the latest web and news pages of their choice.
- Google Product Search: Presents photographs of products and links to the stores that sell them online.
- Google Movies:Obtains Film showing times near a user-entered location as well as providing reviews of films compiled from several different websites.
- Google Shenghuo:Google ShengHuo Search, or Google Life Search allows users to search online classified ads and user reviews from China’s websites and from the information their partners provided and available only in Chinese.
- Google Adsense:Offers a contextual advertising solution to web publishers.Website owners can enroll in this program to enable text, image, and video advertisements on their websites.Many websites use AdSense to monetize their content.
- Google AdWords:Offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads for a specific keyword.
- DoubleClick:A global Internet Advertising Solutions company that offers technology products and services that are sold primarily to advertising agencies and media companies to allow clients to traffic, target, deliver, and report on their interactive advertising campaigns.Google acquired DoubleClick for US $3.1 billion in cash,on April 13, 2007.
- Google Ad Planner:An online tool that allows users to view traffic estimates for popular web sites and create media plans.
- Google Affiliate Network :Connects advertisers and publishers who want to increase sales and drive leads through affiliate marketing.
- Google Ad Manager:A hosted ad management solution that can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory.
- Google Grants:Google Grants is a unique in-kind donation program awarding free AdWords advertising to select charitable organizations.The Google Grants program empowers non-profit organizations to achieve their goals by helping them promote their websites via advertising on Google.
- Google TV Ads:Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface, you can launch a TV advertising campaign in minutes.
- AdMob:AdMob is one of the World’s largest mobile advertising platforms and claims to serve more than 7.1 billion mobile banner and text ads per month across mobile Web sites and handset applications. In November 2009 it was acquired by Google for $750 million.
- Adscape Media:Adscape is a San Francisco in-game advertising company that was acquired by Google in February 2007. The company has services that include delivering dynamic advertisements to video games. Adscape is one of the least known properties of Google.
- Google Maps:Find local businesses, view maps and get driving directions.
- Google Earth:Lets you fly anywhere on Earth to view satellite imagery, maps, terrain, 3D buildings, from galaxies in outer space to the canyons of the ocean. You can use it as a browser plug-in or a standalone desktop application.
- Google Building Maker:Google Building Maker is a web application that allows users to build three-dimensional buildings for inclusion in Google Earth.
- Google Street View:A feature of Google Maps and Google Earth that provides 360° horizontal and 290° vertical panoramic views from a row of positions along the street (one every approximately 10 or 20 meters) for many streets in the world, from a height of about 2.5 metres.
- Google Transit:Calculates route, transit time and cost, and can compare the trip to one using a car; integrated into Google Maps.
- Google Sky:A feature for Google Earth and an online sky/outer space viewer.
- Panoramio: Panoramio is a geolocation-oriented photo (photos of the world) sharing website.
- Google Latitude:Share your location, see your friends’ locations on a map or in a list by using your mobile phone or your computer.
- Google Local Business Center:Create a business listing with your address(also your location on Google Maps), phone, hours of operation and more to be sure customers find you.
- Google Moon:A photographic map of the equatorial region with pan and zoom capability, showing locations of the Apollo landings on the moon.
- Google Mars:Google Mars provides a visible imagery view, like Google Moon, as well as infrared imagery and shaded relief (elevation) of the planet Mars.
- Google City Tours:Given a starting address, City Tours finds nearby points of interest and suggests a walking tour which visits as many points of interest as possible in the time available.
- GMail:Google approach to the email;7+ GB of storage, less spam, and mobile access.
- Google Talk:A free Windows and web-based application for instant messaging and voice over internet protocol (VOIP), offered by Google.
- Orkut:Social networking service, where users can list their personal and professional information, create relationships amongst friends and join communities of mutual interest
- Blogger:Blogger is a free blog publishing tool from Google for easily sharing your thoughts with the world.
- Google Profiles:A Google Profile is simply how you represent yourself on Google products — it lets you tell others a bit more about who you are and what you’re all about.
- YouTube:YouTube is the most popular video sharing website on which users can upload and share videos. In November 2006, YouTube was acquired by Google for $1.65 billion.
- Google Voice:The service provides a U.S. phone number, chosen by the user from available numbers in selected area codes, free of charge. Inbound calls to this number are forwarded to other phone numbers of the subscriber. Outbound calls may be placed to domestic and international destinations by dialing the Google Voice number or from a web-based application. It also supports voicemail and sms forwarding. Google Voice is only available for users in the United States.
- Picasa Web Albums:Fast and easy photo sharing from Google. Share with friends and family, or explore public photos.
- Knol:Knol is a Google project that aims to include user-written articles on a range of topics.
- Google Wave:A web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. Google Wave is currently in a limited preview.
- Google Buzz:Google Buzz is a social integration tool by Google, designed to integrate into the company’s web-based email program, Gmail. Buzz allows users to choose to share publicly with the world or privately to a small group of friends each time they post. Picasa, Flickr, Google Reader, and Twitter are currently integrated.
- Google Groups:A service from Google that supports discussion groups, including many Usenet newsgroups, based on common interests. Membership in Google Groups is free of charge and many groups are anonymous.
- Aardvark:Aardvark analyzes questions to determine what they’re about and then matches each question to people with relevant knowledge and interests to give you an answer quickly. Google acquired Aardvark in February,2010.
- Textcube:Google has acquired Korean blogging platform Textcube owned by TNC in September, 2008.
- Google Questions and Answers:A free knowledge market offered by Google that allows users to collaboratively find answers to their questions. It was launched in June 28, 2007 and replaces the discontinued fee-based Google Answers service. Google had chosen Russia as the first country to launch this new service.
- Google Fiber for Communities:Google is planning to build, and test ultra-high speed broadband networks in a small number of trial locations across the country. We’ll deliver Internet speeds more than 100 times faster than what most Americans have access to today with 1 gigabit per second, fiber-to-the-home connections.
- Google Public DNS:Google Public DNS is a free, global Domain Name System (DNS) resolution service, that you can use as an alternative to your current DNS provider. Google Public DNS has made many improvements in the areas of speed, security, and validity of results.
- iGoogle:iGoogle is your personalized Google page. Add news, photos, weather, and stuff from across the web to your page.
- Google Toolbar:Google Toolbar is an Internet browser toolbar available for Internet Explorer and Mozilla Firefox. It adds buttons to easily access some Google services like Gmail, Google Translate, SideWiki…
- Google Desktop:Google Desktop is desktop search software made by Google for Mac OS X, Linux, and Microsoft Windows. The program allows text searches of a user’s e-mails, computer files, music, photos, chats, Web pages viewed and lets you add some gadgets.
- Google Chrome:Google Chrome is a browser that combines a minimal design with sophisticated technology to make the web faster, safer, and easier.
- Google Contacts:A place to import, store and view all of the contact information that’s important to you. You can also create your own groups of contacts to easily email many people at once.
- Google Calendar:Google Calendar is a free time-management web application offered by Google.
- Google Tasks:Keeps track of what you need to do. You can just click and type to add new tasks, set due dates or add notes, and check them off as you’re done. Your task list stays up to date no matter how you access it. You can reach your Tasks from Gmail, Calendar, Chrome Browser, iGoogle and even your mobile phone.
- Google Docs:Create and edit web-based documents, spreadsheets, and presentations. Store documents online and access them from any computer.
- Google SketchUp:Google SketchUp is software that you can use to create 3D models of anything you like.
- Google Fusion Tables:With Google Fusion Tables, you can upload small or large data sets from spreadsheets or CSV files, and visualize your data on maps, timelines and charts.
- Google Health:Google Health allows you to store and manage all of your health information in one central place. With Google Health, you can access your health information anywhere, at any time.
- Google Reader:Google Reader constantly checks your favorite news sites and blogs for new content. Whether a site updates daily or monthly, you can be sure that you won’t miss a thing and share your favorite items (links) with your friends.
- Google Bookmarks:Google Bookmarks is a free online bookmark storage service. It allows to bookmark favorite websites and add labels or tags, and also notes. The bookmarks are searchable, and searches are performed on the full text of the bookmarked pages, not just the labels and notes.
- Google Fast Flip:a web application that lets users discover and share news articles. It combines qualities of print and the Web, with the ability to “flip” through pages online as quickly as flipping through a magazine.
- Google Accounts:A Google Account is a user account which provides access to Google-owned services. After a Google Account is created, users can add other Google applications. Account settings are stored in one place, but each application has its own settings.
- Google Dashboard:Allows a person with a Google Account to compile all the personal information associated with their account.
- Google Translate:Google’s free online language translation service instantly translates text and web pages. It translates form/into more than 50 languages.
- Google Transliteration:Google Transliteration allows you to type phonetically using roman characters. Simply type a word the way it sounds in English and Google Transliteration will convert it to its local script. It currently supports 17 languages: Arabic, Bengali, Greek, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali, Persian, Russian, Sanskrit, Serbian, Punjabi, Tamil, Telugu and Urdu.
- Google Dictionary:Google’s free online dictionary service.
- Google Pinyin: Google Pinyin IME (谷歌拼音输入法) is an input method for Chinese-language, developed by Google China Labs.
- Google Script Converter: Script Converter is a Google Labs product that allows the user to read a web page in a script of their choice. For example if the user can understand spoken Tamil but cannot read the script, they will be able to view Tamil web pages in English (Roman) script.
- Google NotebookGoogle Notebook is a free online application offered by Google that allows users to save and organize clips of information while conducting research online. The browser-based tool permits a user to write notes, clip text and images, and save links from pages during a browser session.
- Google Web History:Google Web History helps you view and manage your web activity. A must-use tool especially for web miners.
- Google Finance:Google Finance offers a broad range of information about stocks and other financial data.
- Google Sidewiki:Google Sidewiki is a browser sidebar that lets you contribute and read information alongside any web page. With Sidewiki you can view comments made by other users of the Google Toolbar made on a website.
- Google Pack:Google Pack is a software package that allows users to discover, install, and maintain a number of Google-branded and third-party application programs.
- Google Apps:Google Apps is a service from Google for using custom domain names with several Google products for your business. It features several Web applications with similar functionality to traditional office suites, including: Gmail, Google Calendar, Talk, Docs and Sites.
- Google Postini:Google email security and archiving services, powered by Postini, make your existing email system more secure and compliant.On 9 July 2007, Google announced that it had signed a definitive agreement to acquire Postini for $625 million in cash for the acquisition.
- Google Search Appliance:The Google Search Appliance is a rack-mounted device providing document indexing functionality, that can be integrated into an intranet, document management system or web site using a Google search-like interface for end-user retrieval.
- Google Commerce Search:With Google Commerce Search, you can power your online retail experience with fast, trusted Google search technology. Like google.com, automatic spellcheck, stemming, and advanced synonym options mean shoppers will find what they’re looking for with fewer unnecessary clicks and no frustrating navigation mazes.
- Google Geospatial Solutions:You can incorporate your company’s data into Google Maps and Google Earth to be shared quickly and easily with colleagues and client with enterprise versions of these products.
- Google Coupon Feeds:Google coupon feeds enable businesses to provide coupon listings that will be included in Google search results. Coupon feeds enable merchants to easily distribute coupons for free via the web. Consumers can also search for, print and redeem coupons for free.
- Google Solutions Marketplace:The Google Solutions Marketplace links customers to vendors whose solutions integrate and extend Google’s communication, collaboration, and enterprise search products.
- Google Mobile:Lets you access popular Google services like Search, Gmail, Maps, YouTube, Buzz and others from your mobile phone.
- Android:Android is a mobile operating system using a modified version of the Linux kernel. It was initially developed by Android Inc., a firm later purchased by Google, and lately by the Open Handset Alliance. It allows developers to write managed code in the Java language, controlling the device via Google-developed Java libraries.
- Android Market:Android Market is an online software store developed by Google for Android devices.
- Nexus One:The Nexus One is a smartphone from Google that uses the Android open source mobile operating system. The device is manufactured by Taiwan’s HTC Corporation.
- Goggles:Google Goggles lets you use pictures taken with your mobile phone to search the web. It’s ideal for things that aren’t easy to describe in words. There’s no need to type or speak your query – all you have to do is open the app, snap a picture, and wait for your search results.
- Google Sync Services:Google Sync Services helps you synchronize your mail, calendar and contacts for your desktop and mobile devices.
- Google Code:Google’s official developer site. Featuring APIs, developer tools and technical resources.
- Google Labs:Google Labs is a website demonstrating new Google projects “that aren’t quite ready for prime time”. It serves as a testing ground for new services being developed.
- Google Webmaster Central:One-stop shop for webmaster resources that will help with your crawling and indexing questions, introduce you to offerings that can enhance and increase traffic to your site, and connect you with your visitors.
- Google Analytics:Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.
- Google App Engine:Offers users the ability to build and host web applications on Google’s infrastructure.
- Google Chromium OS:Chromium OS is an open-source project that aims to build an operating system that provides a fast, simple, and more secure computing experience for people who spend most of their time on the web.
- Google Go:A New open-source programming language that’s Python meets C++, developed by Google.
- Google Sites:Google Sites is a free and easy way to create and share webpages. Google Sites started out as JotSpot. In October 2006, JotSpot was acquired by Google and in February 2008, Google Sites was unveiled using the JotSpot technology.
- FeedBurner:FeedBurner provides custom RSS feeds and management tools to bloggers, podcasters, and other web-based content publishers. In June 2007, FeedBurner was acquired by Google.
- reCAPTCHA:reCAPTCHA is a system originally developed at Carnegie Mellon University that uses CAPTCHA to help digitize the text of books while protecting websites from bots attempting to access restricted areas. On September 16, 2009, Google acquired reCAPTCHA.
- Subscribed Links: Let you create custom search results that users can add to their Google search pages. You can display links to your services for your customers, provide news and status information updated in near-real-time, answer questions, calculate useful quantities, and more.
- OpenSocial:OpenSocial defines a common API for social applications across multiple websites. The ultimate goal is for any social website to be able to implement the API and host 3rd party social applications.
- Google Friend Connect:Google Friend Connect is an online service by Google that allows users on the internet to connect with their friends on different websites. Google Friend Connect lets site owners instantly awaken and strengthen the community that visits their web site.
- Google Gears:A Firefox and Internet Explorer extension that allows to navigate on compatible websites offline and synchronize when going back online.
- Google Project Hosting:Host your open source project on Google Code.
- Google Web Elements:Google Web Elements allow you to easily add your favorite Google products onto your own website.
- Google Web Toolkit:Google Web Toolkit (GWT) is a development toolkit for building and optimizing complex browser-based applications. GWT is used by many products at Google, including Google Wave and Google AdWords. It’s open source, completely free, and used by thousands of developers around the world.
- Google Website Optimizer: Google’s free website testing and optimization tool, allows you to increase the value of your existing websites and traffic without spending a cent. Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.
- Google Open Source Programs: The Open Source Programs Office at Google handles both internal open source compliance and external outreach programs, including source release, open source infrastructure, the Google Summer of Code and much more.
- Google Visualization API:Google Provides several tools for making data more comprehensible. Special URLs can be used to embed graph and chart images in users’ own web pages.
- PubSubHubbubEasily turn existing Atom and RSS feeds into real-time streams. PubSubHubbub is a simple, open, server-to-server publish/subscribe protocol as an extension to Atom and RSS.
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