Google Adds Android and iPhone Options to AdWords

Posted by Erdem OZKAN on 11 December, 2008

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This item was filled under [ Marketing, Mobile ]

Mobile Internet usage continues to rise. The number of unique mobile Internet subscribers has reached 102 million for the second quarter of 2008. This means 32% increase in year over year growth. This growing market attracts attention of all advertisers. Google is interested in mobile advertising and launched Google Mobile Ads about a one year ago.

Google Mobile Ads team has added an option to AdWords for those who are targeting mobile devices with full HTML Internet browsers. IPhone, Android, N96, N9, Samsung Innov8 and mobile devices capable of running Skyfire browser have full html browsers. A new iPod and Android campaign-level option is added to AdWords. Unlike standard Google mobile ads, you won’t need to modify your desktop ads for mobile devices anymore. Setting a campaign which targets Android G1 and iPhone users has become as easy as setting a regular Adwords campaign. You can read more about this topic at Google Mobile Blog .

Google’s new action shows us this niche mobile advertising medium is becoming more important for advertisers and publishers.