LinkedIn is Growing So Fast – Has Reached Value of $1 Billion
In this post, we’ll take a look at LinkedIn’ s excellent growth but firstly let’s talk a few about ‘Business Social Networking’ .
Day to day, social networking becomes more important for us. Organizations that want to manage partnerships with their customers, suppliers and other organizations in the same industries start attending ‘Business Social Networks’. These organizations gain more efficient methods of communication, feedback and insight opportunity from their partners.
Succesful businesses recognize the importance of increasing loyalty through active communities for their partners. Smart companies use Web 2.0 technologies to reach their ‘business partners ecosystem’ with a cheaper, faster, more measurable and more efficient way. They use their business social networks as an easy and a powerful tool to reach and listen to their partners.
The value of a business social network is limited by the ability of creating conversations, sharing experiences, answering questions and offering feedback from partners. Briefly, the business professionals have started to see the value of being trasparent to their partners and understand to use social networks as viral marketing tools – called ‘social network marketing’ . ‘Monetizing the value of social networks’ will be a topic of a future post.
LinkedIn is the biggest business social networking site that gives members the ability of creating business contacts, finding potential customers, hiring/seeking jobs. LinkedIn has 30+ million users representing 150+ industries around the world. LinkedIn founded in 2003 and has caught a sustainable growth in years. In 2007, LinkedIn grew more than 300%. LinkedIn’ s creative platform has changed traditional business card exchange process into spending time on LinkedIn and watching number of connections grow.
Today, LinkedIn CEO Dan NYE is announcing on company blog that LinkedIn has received $22.7 million investments from market leaders in their sectors. SAP Ventures, Goldman Sachs and The McGraw-Hill join the LinkedIn team after this investment. LinkedIn’s D Round of Funding closed at $1 billion valuation. In this volatile economic enviroment, it’s a very precious success to get these important companies as strategic partners. We congratulate LinkedIn …
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