Niche Markets and SailBlogs.com
When used in business, the term “Niche” is used to describe fresh, virgin and profitable…
A niche market is a focused targetable segment of a market. A business which focuses on a niche market adresses a demand for a product or a service which is not met by any supply. Niche markets don’t exist themselves everytime. In some situations, you must create your niche markets by identifying demands (needs and wishs of your customers) which are not met by your competitors.
Niche Marketing
Niche marketing is the process of finding and serving profitable niche market segments. Niche marketing means less competition but much more effort than traditional marketing. The hardest part of niche marketing is finding customers. The easiest medium for niche marketing is the Internet, because of its capabilitiesfor reaching customers easily.
The basic step of finding a niche market is having an innovative and profitable business idea focusing on market segment with less or no competition. If you prefer to go further on this topic, you can check our “Five Steps of the Successfully Internet Niche Marketing” article.
A niche market means special customers with specific desires and much more challenge for you to sell your specific products or services. Reaching these customers is so hard, but the most efficient marketing medium to use is the Internet. Niche marketers need to know where to apply the Internet’s power.
A good case: SailBlogs
Sailblogs is a blog hosting service which provides blogging and map tracking solutions for the sailing community. SailBlogs offers a very easy editor interface for blogging. SailBlogs uses Google Earth for their customers to track their sailing adventures.
With the eye of an Internet entrepreneur, blog hosting services market is a crowded market and has become a widely known market. Today, it’s too late to start such a business like Blogger.com. There are so many competitors and this market has become a “red ocean”, one full of sharks, attacking each other for meat. When you sail across oceans; you can’t have much time for programming and maintenance of your weblog.
When we look from the sailors’ window; if you are a sailor, you need a time-efficient way to tell about your sailing adventures and show your photographs & videos to the whole world. An on-line journal can keep you connected.
The intersection of a blogging enterprise and sailing journalism was a hidden niche market and waiting to be discovered. Niche markets are based upon special problems that need special solutions. The innovative solution for both of the Internet entreprenurs’ and the sailors’ problem is SailBlogs. SailBlogs has created its own blue ocean and a niche market to sail across without any competitor. Basic web interface for blogging is the first solution that SailBlogs offers to the sailors; no programming and no HTML knowledge is needed. The second problem for sailors is connection. SailBlogs offers remote posting, map positioning and uploading via satellite phones and this fetaure makes SailBlogs ideal for sailors to use whenever and whereever they want.
Don’t forget that an innovative business idea is a must for finding a special solution to create a niche market.
Niche marketing is an important topic and we will be releasing more articles soon …
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