Today, September 27th is Google’s 11th birthday and Google has a special logo to celebrate its birthday.

Google is using its logo in marketing for both social and commercial purposes. What Google does with its logo is a good example to use company logos as a valuable marketing tool for free.

Google has changed our lives and still changing; even why we use logos. Happy 11th birthday Google!

Yesterday was September 9th, 2009 (09/09/09) and a special Google Logo appeared at Google’s homepage. Google has different and interesting logos for special dates and i think these surprise logos represent the  social side of the company.

The dates like 09/09/09 are exaggerated by some people. For example; in Russia and China thousand of people flocked to marry on ‘lucky 09/09/09′.

Numerologists and marketers alike share a fascination for dates like 09-09-09, which might explain why computer giant Apple, the distributors of Beatles music and filmmaker Tim Burton are all peddling new products. Tim Burton’s new movie premiered yesterday. It’s simply called “9.” The Apple Event was held at San Fransisco yesterday.

*Also, 09/09/09 was my wife’s birthday and she became 27 years old which equals  “3 times 9″. It was a lucky date  for me , because i gave her “9 gifts”.

Artist and computer scientist Jonathan Harris makes online art that captures the world’s expression — and gives us a glimpse of the soul of the Internet. Jonathan Harris wants to make sense of the emotional world of the Web. With deep compassion for the human condition, his projects troll the Internet to find out what we’re all feeling and looking for. In this Ted Video, Jonathan Harris tells The Web’s Secret stories.

This is the first colorful logo of Google. Google’s first name was Backrub. Backrub’s logo was simply a scan Larry Page’s hand from a flatbed scanner. Larry and Sergey decide that the BackRub search engine needs a new name. After some brainstorming, they go with Google – a play on the word “googol,” a mathematical term for the number represented by the numeral 1 followed by 100 zeros. The use of the term reflects their mission to organize a seemingly infinite amount of information on the web. After the name change, the new logo is designed. The first logo looks like a ‘Wordart’.

The screenshot below shows how Google was in 1997.

There’s a battle emerging over the industry structure of e-books: Amazon has one approach, Barnes & Noble another. Will the clash play out like the computer wars of the late 80s, or the music wars of the late 90s? Let’s take a look.

Years of declining music sales reflect a grim story for the music business — the amount of music people are willing to pay for has dropped dramatically, the unit of business has shifted fundamentally to music by the song, and the preferred medium for acquiring music is now downloading individual songs, rather than purchasing a complete CD. Who is winning in the battle for the soul of the music business? The popular verdict at the moment would certainly be Apple, to the detriment of the traditional music producers and distributors, and with mixed effects for artists.

What are the implications for the current battle over e-books? Amazon.com is certainly gunning for the traditional book business with the advent of its Kindle reader. Note the characteristics of this business model — Amazon sells proprietary hardware, which is linked to a list of electronic books over which they have considerable control, and tied to their website which facilitates just about every aspect of a user’s experience, from the first moment you might become aware that you have a need to getting that need fulfilled, time and time again.

To read the rest of this Harvardbusiness.org blog post, click here.