Make it a Day On… Not a Day Off!

During the 1950s and ’60s, civil rights leader Martin Luther King, Jr. recognized the power of service to strengthen communities and achieve common goals. Initiated by Congress in 1994, King Day of Service builds on that that legacy by transforming the federal holiday honoring Dr. King into a national day of community service grounded in his teachings of nonviolence and social justice. (source: milkday.gov)

Millions of Americans are expected to honor Dr. King and answer President-elect Obama’s call to service by volunteering on the January 19 King Holiday. More than 12,100 service projects are taking place across the country, more than double last year.

A website USAService.org offers a Google gadget, from which you can find a service event near you that needs your help, or create your own. Inform others of your activities with text messages, and share your photos and feedback.

National holidays unite citizens and it’s an excellent example to see the use of web 2.0 to promote/advertise activities like this.