Celebrated yearly on 5 June, World Environment Day (WED) is one of the principal vehicles through which the United Nations stimulates worldwide awareness of the environment and enhances political attention and action. WED was firstly established by the UN General Assembly in 1972 to mark the opening of the Stockholm Conference on the Human Environment.The theme for 2009 is climate change and the broader consequences of environmental change, and what societies can do in response.
Combating climate change and preserving ecosystems services that underpin our economies is an issue for everyone. Every individual’s efforts, no matter how small, can contribute to the sustainable development of our economies and communities around the world.
On this day, individuals, non-governmental organizations, community and youth groups, business, industry and the media organize activities to renew their commitments to protect and develop the environment. They organize activities such as clean-up campaigns, tree planting, colourful street rallies, green concerts, essay and photo competitions in schools, and recycling efforts.
Internet has an important effect for the announcement of these types of activities. Especially; as social networking platforms get more popular, we see different examples of “How Social Networking Can Change The World” . Individuals, communities and organizations use social networking as a fast and reliable tool to reach targeted people. The community-driven web can really make a difference.
There are easy ways of using social media to try to change the world for a good cause. One of them is publishing a blog post on a universal topic, as i do. One another way is tweeting with a purpose. An example for tweeting with a purpose is United Nations Environment Programme’s (UNEP) “Twitter for trees” campaign. UNEP has a platform called “UNEP and You” – an on-going social networking platform for environmental activism. UNEP has pledged to plant 100,000 trees for 100,000 followers– or one for every follower if we can achieve more than 100,000– by World Environment Day, 5 June. This effort supports the UNEP – Billion Tree Campaign’s goal to plant a total of seven billion trees- 1 for every person on the planet- by year’s end.Add your voice and tweet loudly www.twitter.com/UNEPandYou to help the environment!
We’ve seen how social media is good for business. It helps build a brand, drives traffic and awareness and builds out communities.But, what we’ve also seen is social media bringing together people to lend their time to important causes on a global level. By using the sites we live on every day-why not use all of these friends and followers to do something good? With the help from online communities this process can become even easier, and the results can be nearly instantaneous.