Video: How To Perfect The One Sentence Pitch For Your Startup

If you are an entrepreneur trying to introduce your startup or business idea to potential investors, you need the right “one sentence pitch for your startup” to attract the VCs or angel investors. Investors hear, on average, five to ten presentations each day from entrepreneurs. You’ve got one minute to grab an investor’s attention. Kicking your presentation off with a one sentence summary that highlights your idea and its potential value will help you get them interested.

Summarizing your business plan in one sentence is very hard but Adeo Ressi from Founder Institute can help you perfect the art of the one sentence pitch in an easy way. Ressi says “Most entrepreneurs manage to screw it up… How much better would the world be if every startup could explain their business well in one sentence?” . He has created created a rudimentary template in Mad Libs style:created a rudimentary template in Mad Libs style:

My company, __(insert name of company)__, is developing __(a defined offering)__ to help __(a defined audience)__ __(solve a problem)__ with __(secret sauce)__. You can see in the video below, how to use Ressi’s helpful tool for young entrepreneurs.

Madlibs for Pitching from Video4 on Vimeo.

2 thoughts on “Video: How To Perfect The One Sentence Pitch For Your Startup

  1. Well done Adeo Ressi! Was recently at a Nashville Angel Capital event, it was rather interesting to watch. In our case, Digital Signage llc has developed an e-commerce site to help businesses purchase digital signage products easily.

    Wish I had this line ready for the event. We had no aid in funding, but we did help small business after the summer flooding.


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